Adtech, or advertising technology, has come a long way in the past few years. In 2023, it is expected to be even more advanced and influential in the world of digital advertising.

One of the biggest trends in adtech in 2023 is the rise of programmatic advertising. Programmatic advertising is the use of algorithms and software to buy and sell advertising space in real-time. This allows for more targeted and personalized advertising, as well as efficient ad placement. It is expected to make up the majority of digital ad spend in 2023.

Another trend in adtech is the increasing importance of customer data privacy. With the implementation of regulations such as the General Data Protection Regulation (GDPR), companies are becoming more conscientious of how they collect, use, and protect customer data. This means that adtech companies will need to be more transparent in their data collection and use practices in order to remain compliant and maintain the trust of consumers.

Adtech is also expected to play a bigger role in the world of e-commerce in 2023. With the rise of online shopping, adtech will be used to target and retarget potential customers with personalized product recommendations and ads. This will allow businesses to increase their sales and drive revenue through targeted advertising.

Overall, adtech in 2023 is expected to be more advanced, more personalized, and more focused on customer privacy than ever before. It will continue to play a pivotal role in the world of digital advertising and e-commerce, and will no doubt bring about new and exciting developments in the coming years.