Viewability Guidelines: To ensure measuring viewability is objective the classifications for viewability are defined by the IAB. The Interactive Advertising...
In recent years, the adtech industry has been buzzing with talk of the impending termination of third-party cookies. These small...
Today, the evolution continues with the emergence of YouTube, Instagram reels and stories, and TikTok. The power that images used to project towards...
The Role of Video SSPs: As a video SSP, Truvid is an imperative player in the AdTech game. Conventionally, SSPs...
