With US video ad spend already reaching $41.44 billion according to Statista, the answer is simply, yes. Digital advertising is already dominated by video and is only on the rise, with an increase of 41% of businesses using video as a marketing tool since 2016 and 86% of businesses already using video as a marketing tool.

Why is Video Advertising Important?

One of the main advantages of video experiences is its versatility, which enables advertisers to connect with audiences in their own unique ways.

Video ads incorporate movement and sound, which captures users attention, leads to better engagement and creates an immersive experience for users. Through video representation, brands offer their customers an advanced understanding of their product or service, whilst also improving brand awareness.

Benefits of Video in Digital Marketing:

Videos humanize brands, and therefore represents their authenticity. Video marketing enables the depths of your brand’s identity to be represented to your target audience in a genuine manner.

Video ads are unquestionably easier to digest, creating more effective user engagement. Long pieces of text can sometimes overwhelm users, creating a disincentive to remain on the website.  A video gets a brand’s point across quickly and efficiently.

Video ads are more memorable. With brands battling for users attention in digital advertising, video is necessary to withhold user engagement.

An essential benefit of utilizing video content is that it can be shared on social media, spreading the reach of your brand on a range of platforms. Additionally, with the rise of Tiktok and Instagram Reels, short video content is becoming the preferred and more effective advertising strategy and indeed the most engaging way to integrate a quality user experience.

Based on these benefits, Publishers are seeking holistic video solutions which are non-intrusive, in which performance can be deeply monitored.

Truvid and Video:

Truvid’s business model is based around video experiences and video consumption. Truvid discovered the benefits of video ads and therefore specialized in this sector of digital marketing. Truvid’s high quality and fast loading video player ensures that brands are sufficiently represented, without disrupting the user- experience. 

Additionally, a range of engaging  video content is offered in Truvid’s Professional Content Library, enhancing the duration of users on site. Truvid’s technology matches video content with media to narrow user segments, targeting a brand’s audience more effectively. 

Truvid’s reputation aligns with providing top quality video experiences for their Publishers.